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Shovel It Forward | A Canadian Tire Video Campaign UPDATE on Success

Updated: Oct 5, 2023


Well, I just though the timing was good to re-share an older winter memory. This well intentioned national advertising campaign was shot by several shooters across Canada. We were happy and proud to have provided the North Bay Video Production footage. 200 driveways were shovelled! As the snow hits us already this year, keep this shovel it forward idea in mind won't you? (Thanks to Notch!) Note: We did not provide post production services on this but we love the cut!

Thanks for visiting, we have more work to show you soon!

UPDATE: Outstanding case study about the success of this campaign!

Metrics show that this is one of the most successful marketing campaigns ever in North America.

Read the analysis here :



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